Resume
Director, Social
Spearheaded the company’s content & marketing efforts by developing the editorial strategy across all social accounts and platforms. Directly manage a team of nine platform managers in day-to-day meetings, guiding our way through bottlenecks and driving operational excellence. Co-host and lead strategist for The Game Day’s leading podcast: Caps Off, which we grew from scratch to over 200K followers and 100 Million views in only 12 months.
Accomplishments:
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Boosted The Game Day’s monthly impressions rate from 900k to 369M + monthly engagement rate from 6k to 19.8M.
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Grew The Game Day’s overall following from 400 followers to 4 Million (Instagram, Twitter, YouTube, TikTok).
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Expanded The Game Day's social presence from one main vertical (ThegamedayNFL) to 10 total verticals spanning across 5 different digital media platforms.
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Orchestrated content and programming strategy for brand deals with Draftkings, Betfred Sportsbook, Thrive Fantasy, Monkey Knife Fight, Manscaped, BetMGM and Trustly; overdelivering on all KPI agreements.
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Built and cohosted our lead podcast, growing from 0 to 200K followers & 100M Views in only 12 months.
Lead Content Strategist & Consultant
Developed and executed the launch and growth plan for Connect The Dots podcast. Designed brand identity, hired and trained video editors to execute the vision, built conversion funnels to long-form content, and implemented sponsors into content naturally.
Accomplishments:
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Reached 20,000 followers and 4.5 Million views only 3 weeks after launch
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Executed conversion strategy that led to 20,000 YouTube subscribers in three months
Managing Editor
Directed a team of 18 staff members and assessed coverage and content of the magazine to increase brand reach. Streamlined information flow by liaising with the editor in chief, publishing company, staff writers, and art/graphics team.
Accomplishments:
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Recognized with Press Club of Long Island (PCLI) Best Magazine of 2020 Award.
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Wrote award winning article (2020 Hearst Journalism Sports Writing Award – 13th place)
Sports Editor
Led a team of 30+ staff writers by spearheading content calendar, weekly deadlines, assignments, and goals. Designed, authored, edited, and published the department’s content online and in print, further promoting on social media platforms.
Accomplishments:
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Wrote, edited and published 100+ articles. Designed the layout and published 50+ publications.
NBC Sports
Digital Media Intern
Examined and tracked digital and social metrics of all digital publications and content to gauge the impact of social media activity on the company's revenue. Curated, edited and published compelling content (video, text, audio, and photos) for all digital NBC Sports platforms. Identified opportunities and threats by executing competitor analyses on social promotion practices of notable media companies for marketing campaigns.
Sirius XM
Programming Intern
Delivered pro-active support in routine operations for NFL radio shows to include show prepping for on-air talent, running the soundboard, participating in on-air content, and interacting with listeners through email and on-air screening.
CBS Sports
Editorial Intern
Identified, evaluated and compiled news and newsworthy content daily to inform CBS Sports production team and talent. Discovered and wrote story ideas for potential features, discussion segments, interviews, or other on-air content. Prepared information packets for on-site CBS Sports crews ahead of basketball and football televised games